Serums are packed with turbo-charged ingredients designed to penetrate skin in ways everyday moisturizers simply can’t. But it is important to follow some rules to get the most out of your serum.
CLEANSE WELL
For maximum absorption be sure to wash your face properly before applying your serum.
APPLY TO DAMP SKIN
Moist skin is 10 times more permeable than dry skin, so apply serum to damp skin for deep absorption.
USE THE PRESS TECHNIQUE
Press serum into skin with an open palm instead of fingertips to release active ingredients.
WAIT, THEN MOISTURIZE
Allow serums to fully absorb, apply and wait 5 minutes before moisturizing.
