All together for our planet - from now on we support 1 % for the planet.
We have been searching for a long time for an organization that aligns with our values and has a unique network that we would like to support. As a brand with a main plant-based ingredient, fern, as well as our philosophy of combining the best of nature with modern science, we quickly realized that we should do something about dwindling resources on our planet.
"As a brand, we also have a responsibility and I am happy and proud that with 1% for the planet, we can give something back."
Dr. Timm Golueke
1% for the planet was founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies), launching a global movement.
The idea was simple: because companies profit from the resources they extract from the earth, they should protect those very resources. Today's network of participating partners is global and diverse - each has 1% to spare that can make a difference.
The 1% is based on each partner's annual revenue. The organizations that are supported with this one percent are individually selected, 1% for the planet only supports here in an advisory capacity.
Since its inception, more than $250 million in support has been raised for recognized environmental nonprofits.
And action is more important now than ever: only about 3% of all charitable donations go to environmental protection.
We can't wait to get started!